Ioanna Theodorou uses the startup mentality to reimagine how social impact can be achieved. In 2015, she became involved in the refugee crisis in Greece as a volunteer aid coordinator. She then launched CAMPFIRE INNOVATION, an organisation building an ecosystem to develop more innovative solutions for refugee aid, from the grassroots up. Ioanna became a WEF Global Shaper in 2016. She is also the co-founder of Reload Greece. She lived across Europe and the Middle East and holds degrees in humanities and non-profit management from University College London and the University of Warwick.